Let's talk about something that is almost sacrosanct and untouchable. Let's talk about the industry tyranny and the mental slavery rather than what is supposed to be freedom. The freedom in life as the Greek design as democracy . the freedom to decide our own failures our own success. the resistance of trying to impose on other peoples our desires and our wishes and the tyranny of an industry that keeps on pushing and pushing to try to make food more available, more convenient, abundant but nevertheless always more contaminated, always more unhealthy for you.
In the grand scheme of things one can always say, well food is better today than it has always been because we have such great true safeguards. To some extent. It's like a short blanket, we cover our head and we expose our feet. The same as always, in the old days there were hygienic issues because people did not know any better. Now there are issues of profitability and time consumption, the hourly wage,market, necessities now we are pulling the blanket the other way. the reality is that quality food comes from commitment. Commitment from the farmers, commitment from distributors, commitment from the operators: restaurateurs, stores, and the like. often to often its easy to use mantra, models, the coolest word of the day: "sustainable" yesterday was "organic" in between is "biodynamic" and now is "local" . All those things are important if you believe it. Its important if you actually stop preaching it and do it. I made a commitment thirty years plus ago., but it was a commitment borne out of the true belief. I was born and raised in that environment and I know the control and the safeguard that you can put in place when you believe and you know and you spend your time researching it.
A lot of issues can be summed up very quickly, the short distance between the growers and the consumer is always the one preferred but not always the only solution. The other quality control as far as knowledge and storage, those are issues, if people transport them in a unsafe truck or unsafe manner, it pretty much deletes the first effort. The other of course is the ultimate responsibility of the producers to be able to make the food and present it to you, whether they sell it through a shopping market, or they sell it through a restaurant but often, too often, the most common place people get their food is the fast food. they sell it fast for a reason, people are in a hurry and the convenience can all get lost in translation. Now we always have a tendency to pile, to put everybody in the same lump and say "well fast food is not good for you," and a lot of people argue in a lot of different ways you know you can argue from a dietary standpoint, you can argue from a lifestyle standpoint and the reality is there are a lot of arguments to be made there are realities in everybody's life. anyone who has driven across the town and they're hungry the best thing to do is to stop at one of those fast food places. The other word is inexpensive and cheap. All things are equal. maybe all these things are true but in the long run people have surrendered their quality of life, why are they in a hurry? Why do they need to stop in a cubicle, grab food from their windows and put it in their lap and be driving while they're eating it. Is eating just becoming a function of life?
In our human history one of the things we do is celebrate. Celebrate life, death, friendship, love. We seem to being doing a good job of it. We like our candle lights, we like our roses, we like our table settings, expensive homes. so that means that these are important things to us. but the truly most important thing. I truly believe, to us, is the human contact. the time that we take to dedicate to ourselves the moment where we actually look at what we put in our mouth. We take the time to reflect upon what we have done so far, with just peace and quiet.
As an Italian, I understand how much you guys admire us. because we make a celebration out of the smallest things, like an espresso. I remember the first time I ordered an espresso and they made me a cup of coffee. I was horrified by the thought of drinking that much coffee.but what's more horrific was, it came in a paper cup. I explained to the barista that this was not about coffee, it was about my time. The celebration of that five, three, ten minutes that it takes to pour a little sugar in the cup stir it with a little spoon put it on the side of the cup on a saucer lift the cup like its is the greatest thing, the chalice of life, because in that brief moment nobody owns that time but me. They look at me like I was the biggest idiot that ever walked on the face of the earth. Coffee for them is just hot water, that gives you a boost. If you feel that way, you've missed the whole point of being on the face of the earth . If you're just a function of this hurricane called humanity and you don't take the time to enjoy the little things in life that us humans have created around us to enjoy. The sound of a violin, the taste of a beautiful peach in the summertime. smell the deliciousness of a slow roast veal shank, or admire the legs of a great glass of wine I just want to tell you, I don't know what you have in your bank, but you're never going to be rich. You're never going to understand what true wealth , what being alive is all about.
Let's begin this 2013 with the right attitude. If you love life as much as I do, if you enjoy the smallest things in life as much as I do, well then, lets lift a glass and celebrate a Happy New Year's and a great beginning and lets start looking forward. Just stop reminiscing what was wrong behind us last year.
We at Onotria have many great new recipes we're going to introduce to you this year, with very energized creativity, but more important a sense of ultimate celebration, because life is the most beautiful thing. and to be able to celebrate every single day in the smallest way for the smallest reasons it gives you all new meaning of living : La vita bella. like Benegni used to say, everybody truly is, we are blessed by love, blessed by friends. We are also blessed by an abundant land with
many resources and a great, great lets freedom. Lets take advantage of it and bring it in, sink it in, share it with others and more importantly...
SALUTE !
No comments:
Post a Comment